Mothering Sunday Musings
Words by Paul Thomas-Jeffreys
Photography by Shaun James Cox & Daniel Sims
Flowers have always been the very best way to express our love and gratitude. No more so than on Mothering Sunday.
This year it falls on Sunday, 14th March. Mother’s Day 2020 was the very last day before we all went into the first national lockdown. Little did we know then that a year on we would be back in the same position. Never have our mothers deserved our love, gratitude and appreciation more than now.
To celebrate the diversity of motherhood, we have created a series of short films using photos from our own family albums, overlaid with details of some of the beautiful flowers from our Spring Collection. The nostalgic, kaleidoscopic effect came from the idea of taking people on a trip down memory lane to happier times in lieu of being with our mothers in person this year.