A Living Tribute to Oscar Wilde, Style, and Sustainability
“That Jacket!” – A Living Tribute to Oscar Wilde, Style, and Sustainability
We are delighted to reveal “That Jacket!”, a bold and expressive floral installation created for
The Cadogan, A Belmond Hotel, London, as part of this year’s Chelsea in Bloom. In line with
the 2025 theme, ‘Flowers In Fashion’, our design draws inspiration from one of the hotel’s
most iconic former patrons, Oscar Wilde, and his celebrated quote: “One should either be a
work of art or wear a work of art.”
Press play to learn more about our biggest ever Chelsea In Bloom installation, guided by our Managing Director, Ahmed Salman
The piece reimagines Wilde’s signature flamboyance as a striking floral jacket, brought to life
using over 2,000 calandiva plants in shades of pink. The installation will be on public display
from Monday, 19th May to Sunday, 25th May, along the Chelsea in Bloom trail.
As always, responsibility is central to our work and a large portion of the live plants used will
be repurposed following the event, reducing waste and extending their life.
We are proud to partner once again with The Cadogan to create an installation that merges
art, fashion, and floristry, honouring heritage while embracing responsible design.
The installation was awarded with Gold at the Chelsea In Bloom Awards 2025.
